Big Data is a hot topic these days; both online and in our daily lives. It offers the promise of improving everything from our health and fitness through to corporate sales and profit margins. The problem is for many SME (small and medium enterprise) businesses it seems like the cost of collecting and analyzing the… Read more »
Let me start by framing this discussion a little bit with a scenario. You’re a small business with a popular service which you provide online. You have two types of traffic to your site on a regular basis. Existing customers who know your product and have already bought into your brand. These are repeat customers… Read more »
The goal of A/B testing is to make decisions based on user statistics. If a red button makes (for example) 20% more people click it than a gray button, and you want people to click that button – then it’s a good idea to make the button red.