Launch Some Good 2015 – Jot Notes

  • Opening Day
    • Introductions and Group Building
    • Presentations:
      • Terry gave a presentation about rECOlogy which turns trash into art.
    • Small Group Breakouts
    • Weekend project group setup
  •  CigBins
    • Kathleen Kemp and her team participated in Launch Some Good 2013.
    • Their team came up with the idea to create Cigarette Bins which smokers aren’t afraid of.
    • Typical comments about Cigarette disposal units are they’re:
      • Dirty, Smelly, Etc.
  • Social Delta
    • Jonathan Wade gave a presentation about Social Enterprise Startups.
    • In particular dealt with the Business Model Canvas
    • Upstream and Downstream Benefits / Challenges
    • Lack of
    • focus is a leading cause of problems with startups
      • Be ready to put some ideas in the parking lot
      • Questions to be aware of during planning:
        • “I will change the world”:
          • Who is “I”?
            • What are you aiming to get out of the process?
          • How will you achieve the “Will”?
            • You need a revenue model or you can’t be sustainable.
          • Who are the clients?
            • Are your customers also the beneficiary?
          • What is Change?
            • Know what you want to do.
            • What is the End Result?
            • Is there a need for the change?
          • How big is “the world”?
          • Build up the Phrase:
            • “I”
              • (and the people who I work with)
            • “Will”
              • (through the distribution of educational materials about aquaponics)
            • “Change the World”
              • (by bringing food production closer to the consumer)
    • Researching your Customers
    • Know your Metrics
      • In standard business environments it’s easy to know what your key metrics are – Profit and Growth
      • It’s harder to measure the intended effects for Social Enterprise based businesses.
    • Know yourself (and your team)
      • Identify gaps in your skillset so that you can find someone to fill that void.
        • Look for people already in the industry to mentor or provide consultation.
      • The best way to get new information is to find someone to collaborate with
    • Incorporation types
      • Unincorporated: You can act as an individual
      • Cooperative Incorporation: Everyone who is a member of the coop has 1 vote in the running of the corporation.
        • Multistakeholder Cooperatives
        • 7 principles
          • 1 person -> 1 vote
        • Most sustainable business model – Everyone is bought into the idea.
        • Very popular model in the developing world
        • Coops help coops
          • “We help others who think like us”
          • Huge amount of knowledge available.
        • They’re harder to get to move quickly.
          • Small coops are an exception.
          • 8-20 members are really tough to run – too many good ideas. Everyone comes with their own baggage.
          • 500+ member organizations have safety and security because the people who actually get involved in the voting process start move towards being very agile individuals.
      • Charity
        • Collective buyin
        • Community friendly
          • People are less likely to shut you out
          • Businesses don’t see you as a threat
  • Redistributing the teams
    • We’re now splitting from the presentations to meet with our teams
    • Our Plan
      • www.upcycle.space
      • Use Claudia’s existing business and expand it to include an online presence.
      • The online presence exists to facilitate duplicate existing —-….
  • Mentoring Panel
    • Jason, Accountant, BDC, Justin (Hidden Harvest OETN.ca), Barbara (Camptech), Environmental Auditor
    • “Stuff Bins” – WeCycle
      • We have our green bins, blue bins, and black bins. But these all are essentially waste.
      • Lots of stuff is thrown out which isn’t broken or at it’s end of life.
      • This is a bin for things that are not broken – but are no longer of use to -me-.
      • Plan of action:
        • Small pilot project – in centertown
        • Give out some bins to the chosen area
        • Warehouse for sorting and organizing
          • Vacant building owned by the city
          • “Giant Warehouse”
      • Expert Feedback:
        • Some people wouldn’t be interested in storing “yet another bin”
        • You may want to consider funding from the municipality to support the operations
        • How you communicate the list of items which are not allowed in the box is a challenge – contamination is an issue
        • You have a major sorting issue which stops you from being able to get the stuff to the people who need it
        • You should consider acting as a filter for groups such as Sally Ann or Value Village to get rid of products more quickly. Holding costs for the products are likley to be fairly high.
    • upcycle.space
      • We want to turn waste into art and community beautification projects
        • Tires -> planter pots
        • Bespoke installation art projects for commercial and not for profit organizations
      • Website:
        • Initially used to show and purchase what is produced
        • Facilitation of localized projects based on standardized plans
          • Meetups to do larger group projects
          • Linking with the Ottawa Tools Library
          • Classified ads for exchanging supplies for projects
      • Expert Opinions:
        • Looking for a building -> Plasco has just handed over a large facility to the city at the dump
        • Is there a market for the art being produced?
        • You should bring people on site as a way to teach about waste
        • At my childrens daycare tire was has been used
        • Perhaps there’s too many ideas. I would recommend starting to chop down on the feature set
        • Custom designed artwork – what about companies which throw out specific types of waste?
        • How do you make sure you’re not diverting waste from an already diverted stream?
    • Reusable Food Containers
      • IC&I waste is (mostly) invisible.
      • Food containers are a major factor in this.
      • You can provide a discount for clients who bring these containers back
      • Expert Opinions:
        • Cost differential of disposable packaging vs reusable packaging. What’s the payback period?
          • The end-user buys the container
        • Market acceptance is going to be a huge hurdle for this
        • One of the risks for reusable containers is that when people try to clean them before giving them back they may cause pipes to clog
        • You could run this as a Bixi bike type deal – pick up your lunchbox on the way out for lunch.
    • EcoDistrict composting
      • Embarrasingly there is no significant commercial composting in Ottawa
      • Most of the composting is handled by Tomlinson
      • Other cities have proven the business model of commercial compost pickup
      • The typical way that composting is handled is by leaving the waste in large piles which produce methane based aerobic waste.
      • TerraCycle – produces a liquid fertilizer
      • Tina (on our team) is a chemical engineer
      • Sales can be done in bulk or through retailers
      • Marketing the product through the pickup process – trade waste for liquid fertilizer
      • Expert Opinion:
        • What are the startup costs of a business like this?
        • How do your collection logistics work out? The product and waste are both quite heavy
        • How is the compost you’re producing better than solid waste compost?
        • I like how you’re getting paid from both ends of the worm (Paid to pick up the waste then paid for the product)
  • Back to Team Work